A little history
I built Whalewisdom in the winter of 2007 as both an educational experience and as a way to use some extra free-time productively. I was a fan of CNBC’s fast money and they were always referring to “Whale Watching”- tracking the quarterly filings of the big hedge fund managers. These quarterly filings are called 13F’s and list the holdings of a hedge fund or other institutional investor on the last day of the quarter.
These filings are made publicly available on the SEC’s website in their “raw” form with no way to really search within the filings for a particular stock or to do any comparisons between different quarters. Doing a little digging, I was surprised to find that no other site was offering this functionality either. Actually that’s not true, there are companies out there who track this information, but they are not freely available to the public or carry certain limitations.
So I figured how hard could it be to write my own 13F parser and setup a searchable website? Jumping in with both feet, I soon discovered that the project would not be as easy as I had hoped. While the SEC has published specifications on how a Form 13F is to be formatted, in practice each individual firm files theirs in slightly different ways. Further, many filings use incorrect or out-of-date CUSIP numbers to identify stocks. Then there are issues with tracking stock prices, ever changing ticker symbols, and a host of other little details you don’t think of until you really get deep into it.
Given these problems and my limited resources, it is just not possible to completely automate the import process and guarantee a 100% accurate 13F database. While most filings are imported without errors, there will always be filings that are not picked up. To get perfect accuracy, an actual human would need to manually check and verify each filing. This just isn’t feasible for Whalewisdom.com. However I feel that despite the occasional error, taken as a whole, the database gives a pretty accurate representation of what the “Whales” are buying or selling in a given quarter.
A New Partnership…
In 2008, my site was noticed by Jon Steinberg. He thought the site useful enough that with a little tweaking we could possibly turn a profit and make a business out of Whalewisdom. So we combined forces and formed Web Financial 2.0 LLC in July 2008. Jon had some great ideas and with his help the site has grown quite a bit, however we have recently decided to part ways. As of August 16, 2010 I am once again sole owner of Whalewisdom.com.
Current Status
Whalewisdom.com is a one-man show. During the week the site checks the SEC website and imports any newly released 13F filings. These imported filings are made available to the public in real-time without any human error-checking first. Again, please remember that this opens up the possibility that a given filing may contain an error. I do randomly select filings and review them from time-to-time and get the occasional error-report from users, but with my limited time/resources, checking each incoming filing isn’t going to happen.
I’m comfortable operating the site in this manner for the foreseeable future. Whalewisdom is on Amazon’s EC2 cloud and operating expenses are within reason. However I’m always open to the possibility of new partnerships or collaborations.
Some new changes:
I’ve just released a new build with several new features and tweaks.
- An Options Search – This is a new search page where you can find filings that contain CALL or PUT holdings. This was a request by several users. You can find filers that are holding options in a certain stock or with a certain market value of option holdings.
- Facebook authentication – In addition to the already available login options of using your Google account, OpenID, or creating an account directly with whalewisdom, you may now login with your facebook account.
- Public Backtester Reports – Backtester basically allows you to create a portfolio of portfolios. You can combine the holdings of any number of filers into a single portfolio based off each filers top 10 holdings by market value for example. Now there are system-generated backtester reports of common and popular filers that you can use without the need to create your own. I only have a couple setup so far, but would love ideas for some others.
- Expanding on the one above, you may now share your own backtester report (or not). These reports can be publicly viewed by other users who may copy them for their own purposes. If this proves useful, we could expand and allow rating and commenting on other users backtests as well.
The Future…
I’m not really sure where to go with the site from here. One change I am considering is to remove the Upgrades/Downgrades, Insider Trading (Form 4), and Schedule 13D sections of the site. Honestly this information is readily available for free on several other sites and I’m not really adding anything here. Removing them will free up resources for other features. Is anybody using these sections of the site?
I’m open to any other suggestions you may have as to the direction you would like to see the site move and any opportunities you may see to help me monetize the site. One possible source of revenue is custom reporting. I can prepare any report tailored to one’s needs based on the ever-growing whalewisdom 13F filing database. Read this post for further details.
Thanks again for using whalewisdom.com and for reading this post. I look forward to hearing any suggestions you may have.
Daniel